Monday, 11 June 2012

Beyoncé Accused of Stealing Leggings Design - StyleList

"Heavy Metal" leggings by E-Label (left) and feather extension the Deréon pair in question as seen on Beyoncé in her Fall 2010 ad campaign (right). Photo: ELabel.com | TheBeyonceNetwork.comThat whole imitation-is-the-sincerest-form-of-flattery thing? Yeah, not so much.Icelandic fashion brand E-label, who has a flagship store in Reykjavik and has been featured in fashion magazines including ELLE UK and i-D, is accusing Beyoncé of copying its design for a pair of studded leggings featured in her Deréon Fall/Holiday 2010 collection, Celebrity Clothing Line reports."This is naturally huge, and I am still half in shock," E-label's Helba Hallgrimsdottir told the celebrity fashion line-focused website."I didn't twig straight away that this was her own label: I just thought she was Feather hair wearing our leggings."It is practically just copy/paste."Well, not exactly. The Deréon leggings, which Beyoncé rocks in the fashion house's latest campaign, are black with six studded rows of differing heights running down the leg.The E-label version, meanwhile, features a more grid-like pattern of studs covering the entire front leg.E-label claims Beyoncé purchased a pair of its "Heavy Metal" leggings from the Edit section of Topshop, an area of the store that highlights up-and-coming designers, last November, according to the website.The brand admits that the design isn't copyrighted (oops!), but the reports that Beyoncé bought a pair of the brand's leggings at the fast-fashion retailer probably won't go over to well if they decide to Hair extensions sue, which E-label says may happen in the future.Deréon did not respond to StyleList's request for comment.In related news, see which celebrity designer is being sued of her new fashion line's name.